Houston Healthcare Receives 2010 Target Award for Social Media Campaign 

Houston Healthcare was recently recognized by the Georgia Hospital Association’s Society for Healthcare Marketing and Public Relations (GSHMPR) with a Gold Target Award in Social Marketing for the Join the HHC Conversation Social Media campaign.

Launched as part of our 50^th Anniversary Celebration, the campaign was designed to build stronger, more engaged relationships with staff and the community, as well as increase community awareness of Houston Healthcare services, events, and health educational programs. The campaign encourages people to become “fans” or “followers” of Houston Healthcare on Facebook, Twitter, YouTube and Flickr.

The award was presented at the GHA Annual Society for Healthcare Marketing and Public Relations conference in June.

Join the HHC Conversation Stats

As of July 2011, Houston Healthcare has 399 Facebook fans and 250 Twitter followers. Photos posted on our Flickr site have been viewed 888 times, and our YouTube channel has been watched 1,085 times!

Currently, Houston Healthcare is one of only 26 hospitals in Georgia to use social media tools—seven of those are in Atlanta, four in Augusta, two in Savannah, two in Decatur, and, including Warner Robins and Perry, one in each of the following cities: Athens, Carrollton, Columbus, Fort Stewart, Johns Creek, Lawrenceville, Marietta, Riverdale, Statesboro, and Valdosta (www.ebennett.org).